Let’s Birthday! Campaign



INTERNSHIP  
2025

LOGO DESIGN
SEASONAL ADS
PRODUCT CAMPAIGN
EMAIL MARKETING

OBJECTIVE

As American Greetings and Papyrus shifted focus from greeting cards to party products, our team led the marketing efforts across all brand initiatives. I contributed by designing email campaigns, creating digital marketing assets, and supporting the 2025 Birthday Campaign.

OUTCOME

The result is a multifunctional design solution that maintains strong brand consistency while adapting seamlessly to audience-specific needs: allowing each product line to feel distinct, relevant, and engaging without losing a unified visual identity.





HANDS-ON DESIGN CONCEPT

This system integrates human hands interacting with the graphic field to highlight party products in use. By featuring hands reaching into the layouts, the design signals specific demographics through age and gender cues while preserving a sense of anonymity. This approach targets key audiences and boosts relatability, centering the product within a universal consumer experience.




Logo in use motion design example. Created by Alexander Purd
SOCIAL MEDIA MANAGEMENT

I collaborated on the strategic development and execution of social media content across Instagram, Facebook, Twitter, and Pinterest. By leveraging each brand’s unique identity, I helped drive engagement, strengthen brand consistency, and support broader marketing objectives through cohesive, data-informed content strategies.



Formatted and designed Instagram stories with brief and established brand assets.I designed Instagram stories based on a new studio photoshoot that I also assisted inWorked with team for Game of Thrones collab by developing posts with new specialized brand system

EMAIL MARKETING

I consistently executed email marketing campaigns based on detailed creative briefs. Using Adobe Illustrator, I developed organized, production-ready files that were handed off for coding and deployment. I collaborated closely with the marketing team, incorporating feedback and implementing last-minute revisions.










       Open for Work: efccini@gmail.com ©Ellis Maraccini 2026